Avy Pruthi gets creative projects over the line. He's a project manager, delivery lead, and contractor who embeds with marketing teams — and the reason he's not just another PM is that he thinks in brand.
Most project managers keep the timeline. Most brand consultants write the strategy and leave. Avy does both — which means the thinking doesn't get lost between the brand deck and the build.
He's a certified ScrumMaster with 17+ years and 330+ brands and projects behind him — across fintech, health tech, edtech, automotive, retail, and government. He works in short, highly focused engagements or as a fractional lead: consultant, project manager, or contractor embedded with your team.
How he thinks
When Avy's buying something, he looks for three things: I want to understand it. I want to trust the people behind it. And I want to know it's worth it.
If he can't understand what's being offered, he struggles to trust it. If he doesn't trust it, he's not buying. And even when he trusts the business, he still needs to see why it's worth his money — because how you make the customer feel is what gets the sale.
That thinking shapes how he runs projects. He looks at the work from the other side of the table — what is the customer being asked to buy, and does every touchpoint answer that? It's delivery with brand judgement baked in, not bolted on.
The gap he spots
Most businesses are further ahead than their brand suggests.
The pattern Avy sees everywhere: companies good at what they do, focused on sales and operations, but the brand got left behind. They're so busy working in the business that nobody's working on how it looks from the outside — and it's costing them contracts.
Your brand should be as good as your business.
Smaller companies and startups feel it hardest. They're losing larger deals not because they can't deliver, but because they don't look as credible as they are. Avy's brand lens spots that gap early — before it costs the project.
A logo is what people see. A brand is what they feel. Strategy is the difference between the two.
Background
Avy founded Brands by AVY®, a visual identity practice, and he's the author of No Theory Just the Words That Matter — a jargon-free glossary born from too many meetings where nobody understood what anyone was saying.
He also runs paid brand workshops: working sessions, not slide decks. Story first, visuals second — the room leaves with decisions, not homework. For many clients, the workshop is where the relationship starts.
You cannot think differently if everything around you stays the same.
What clients say
"You absolutely nailed it with the Squidgy rebrand. You took my scrappy early concepts and transformed them into something genuinely professional." — Seth Ward, The AI Team
"Avy has been an exceptional partner for us over many years. His experience, expertise and design eye are outstanding." — Kieran Barter
"He was ridiculously thorough and very open to two-way dialogue." — Steven Smith
"Avy pays close attention to detail, actively listens, and communicates effectively. His professionalism and the quality of his work are truly outstanding." — Nisha Minhas
Working with Avy
Need someone to get your project over the line? Avy embeds with teams as a contractor — project management, delivery leadership, or an extension to your marketing function for creative work. Book a call or send an enquiry to start the conversation.
Want your team aligned fast? He runs paid brand workshops. Working sessions that leave the room with decisions.
Need someone to get your project over the line?
Project delivery support for brand, digital, and creative teams that need clearer direction and smoother progress.