Brand
Story
telling
“Avy Pruthi Brand Consultant & Project Delivery Lead
People forget
campaigns. They
remember stories.”
Strategy first, story always
Most brands do not have a marketing problem. They have a story problem. The work is fine, the product is fine, but nobody can say in one sentence why it matters. That is where I come in.
Over 15 years and 330+ brands and projects, I have learned that the brands people remember are the ones with a clear, honest narrative, told consistently everywhere. Not a tagline. A story the whole company can tell.
I work as a hands-on brand consultant: I find the narrative with you, shape the messaging around it, and then stay close enough to make sure it is delivered properly, across campaigns, digital products and every touchpoint in between.
What story-led work looks like
Workshops and research to surface the one true thing about your brand that people will actually care about, then pressure-testing it until it holds.
Turning the story into language your team can use: positioning, tone of voice, key messages and the words that go on the page.
Project managing the rollout so the story survives contact with reality: campaigns, websites, content and internal comms, on time and on brief.
A story is not a one-off deck. I help teams build the habits that keep the narrative consistent as the brand grows.
Who this is for
Founders and marketing leads who feel their brand is underselling itself, agencies that need a senior story mind on a project, and teams about to launch, relaunch or reposition.
Read the JournalBased in London & Birmingham
I work with brands across the capital and the South East as a brand storytelling consultant — in the room when it matters, remote when it does not.
From my Birmingham base I support businesses across the West Midlands with brand narrative, messaging and the delivery to match.
Most of the work travels well. I partner with teams across the UK and worldwide, on site or fully remote.